Internal Customers

A client of !mprov at work's wants to emphasize the point that internal customers are just as important as the end customer. Consider how someone's output is always someone else's input. The work that you get came from someone else in your organization, or perhaps from a group or team that your organization is partnering with. You are the internal customer for this person or group. You transform that work, add value to it and it (your output) becomes someone else's input. This someone else is your internal customer.

So why does my customer want to emphasize the point of internal customers?

Because organizations and teams are simply many interactions happening all the time. The end result of these interactions is hopefully more and more value to the end customer. This end customer is counting on your company having 'it together', meaning that the quality of your interactions (outputs and inputs) adds up to the customer getting what they want.

Our role with our internal and external customers is to figure out what they want and give that to them. To figure out what they want we need to engage them, ask them questions and listen to them.

Imagine a entire company or team having this internal market driven focus. What if everyone in your entire company was thinking of how best to meet the needs of their internal customers. Who does not benefit?

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